Emily Newton on Building a Career in Marketing, Growing Nekahoma Matcha & How Social Media Shapes Our Minds
This week we sat down virtually with Emily Newton, a female entrepreneur building her marketing consultant company, drawing from her experience building the brand Nekahoma match. All while taking flight to new cities. In this episode, we dive into topics we haven’t covered before. If you’re growing a brand whether personal or for a company, there are major takeaways in this conversation.
Emily’s Journey:
Her Journey started in working for Nekahoma matcha for two years while finishing up graduate school. Like Abby and I, you’re probably wondering - How did she land this job working with Nekahoma Matcha?! A few years ago when Emily had her own podcast running, she was able to build and leverage valuable connections which she was later able to use to reach out to the founders and sell herself to Nekahoma. Emily secured a marketing role with to help build their brand.
Emily asked herself three questions as she navigated her next career journey.
What do you want?
What are you passionate about?
What truly makes you happy?
Knowing her love marketing and branding and having a strong health foundation. Starting up a consultant agency was her calling. She started her business by cold calling client to secure contracts, growing her consulting business. 6 months later and she is consistently working with clients all while loving what she’s doing.
Now located in London England, Emily’s set her 2025 goals to build a community overseas, all whiling falling in love with the culture and embodying real world connections.
Analyzing the TikTok’s WIEID:
Emily did her graduate thesis on the WIEID TikTok videos. (How cool right?!) The trend she noticed… most girls who made these videos started their first three scenes with the bodies and the title “WIEID”. So how did this affect the viewers? Most girls brains immediately start to think if “I eat exactly what’s in this video, I’ll look like her.” The result? An increase in eating disorders and body dysmorphia. While I’m not surprising, Abby and I and I will never look at a WIEID the same. What we took away from this is to be so intentional about what youre posting and consder how your content may be perceived… are your helping or hurting your followers?
Tips on how to market yourself in the wellness space:
Build as many in person connections as possible.
Be as open as you possibly can, and it will if not now but in the future serve you so well.
A well-connected company will thrive through community connections within and outside of “North America”
Ask yourself “what do I fundamentally know” and put your best foot forward with that information.
Emily’s Morning Routine:
6 am wake up
Workout Clothes on right away
Morning Match & Journal
Walk and her dog
Coffee & a date
Form Pilates Workout
Coffee & Breakfast
Head to Coffee Shop for work
Emily’s Journaling prompts:
Five things I’m grateful for.
Who do I want to show up as today?
What are my intentions of the day?
Affirmations.
& A practical to do list: 3 priorities and her “extras”